In this article, discover expert tips on selecting a domain name that drives traffic and builds credibility. For insights about specific things that help make a great website, consider reading this article here.
1. Keep Your Domain Short, Memorable and Simple
Short domain names are easier to remember, type, and share. Aim for a name that’s concise—ideally no more than two or three words—and easy to pronounce. Avoid using hyphens, numbers, or unconventional spellings, which can confuse users and lead to missed traffic.
Tip: Say your domain name out loud. If you have to spell it out or clarify it, it’s probably too complicated.
In summary:
❌ Don’t: Use hyphens, misspellings, or numbers
2. Include Your Brand In The Domain Name
Your domain name should reflect your brand. Including the exact brand name not only reinforces brand recognition but also builds credibility with customers. A strong match between your business name and domain can also reduce confusion and make word-of-mouth referrals more effective.
For example, if your brand is called “BrightLeaf Marketing,” aim for a domain like brightleafmarketing.co.uk or brightleaf.co.
3. Choose the Right Top-Level Domain (TLD)
The top-level domain (TLD) is the suffix at the end of your domain, such as .com, .co.uk, or .net. In the UK, .co.uk is a widely trusted and familiar option, especially for businesses targeting a local audience. Here is a table highlighting some of the choices available.
| TLD | Best For | Trust Level |
|---|---|---|
| .co.uk | UK local businesses | ⭐⭐⭐⭐⭐ |
| .com | International reach | ⭐⭐⭐⭐⭐ |
| .org | Non-profits | ⭐⭐⭐ |
| .tech | Tech brands/startups | ⭐⭐ |
| .store | E-commerce | ⭐⭐ |
4. Think About SEO
While exact-match domains (e.g. bestplumberlondon.co.uk) once dominated search rankings, modern SEO places greater emphasis on content quality and brand authority. That said, having relevant keywords in your domain—particularly your brand name—can still provide a small boost.
Google favours sites that users trust and remember. A professional, brand-aligned domain name that’s easy to navigate and share contributes to this.
Avoid: Keyword stuffing or awkward combinations designed purely for search engines—they can appear spammy and hurt your brand image.
In summary:
- Include your brand name in the domain
- Avoid keyword stuffing
- Focus on site quality and back-links
5. Cross-Platform Consistency
Before settling on a domain name, make sure the name is available across social media platforms as well. A consistent identity across your website, Instagram, LinkedIn, and Twitter (now X) strengthens your digital presence.
Additionally, check that the domain is not already trademarked or used by another business to avoid potential legal issues.
In summary:
- Is the domain available?
- Is the name free on social media handles?
- Any trademarks to consider?