Five Things That Help Make a Great Website
Let’s be honest building websites (a website) is nothing special. These days anyone from a 12 year old high-school kid to your 80 year old grandma could build a decent website with little or no technical knowledge. However that doesn’t take away from the important role a website plays in a Business’ Digital Strategy (get our free eBook here). As a business your website should be central to your online marketing and digital strategy and for that to work it must meet a certain level of professionalism to build a great website.
We’ve summarised the following five things that will make you feel super chuffed about your website and confident that it’ll do well:
✅ Great Visual Design and UX
✅ Good Call-To-Action and Page Structure
✅ Great Content – Interesting, Easy and Relevant
✅ Good Search Engine Optimisation (On/Off Page)
✅ Good Reputation and Credibility Signals
Great Visual Design and UX
You must ask yourself, “Is my website clean and attractive? Is it consistent with your brand? Is it intuitive and easy to use?”
It’s with 99.99% certainty that an ugly, slow, confusing, or hard-to-use website will frustrate visitors, causing them to leave immediately or before conversion. A significant portion of web traffic is mobile, so a site must work flawlessly across all devices.
Good Call-To-Action and Page Structure
Do you have effective Call-To-Actions? Is it easy for users to navigate? Are buttons and links used well? Are customers taken directly to where they want to go? Again, these are questions the professional are ask when designing your websites.
If your website doesn’t explicitly ask visitors to take the next step, they likely won’t. An intuitive website is one that is easy to use, navigate, and understand without thinking too deeply. A lead-generating website guides users towards specific actions.
Great Content – Interesting, Easy and Relevant
Does your website have a clear value proposition? Do customers quickly understand what it is that you offer?
Visitors need to quickly understand what you offer, who it’s for, and why they should care (and potentially give you their contact information). Content attracts visitors (SEO) and persuades them.
Good Search Engine Optimisation (On/Off page)
Can people find your website through Google or other search Engine? Are the right people coming to your website? Does your website offer what it says on the tin?
You need the right people finding your website – those who are actively looking for the solutions you offer. SEO helps attract this qualified traffic.
Good Reputation and Credibility Signals
Can customers trust you? Do you have good reviews on Google Business or other trusted authorities like TrustPilot? Do you have case-studies?
People are hesitant to share personal information online. You need to build trust and demonstrate that your business is legitimate and reliable.
Needless to say, the points in this article are very high level and general. They’re intended to generate awareness and curiosity only but we hope that you have found this short article useful. If you have website requirements or are thinking of building something new, we are here to help.
Creating A Great Website For Your Business
You’re in good hands! We have over 10 years experience in designing and building websites for customers just like you. Whether you’re a start-up or an established brand, our affordable, all-in-one solution is designed to take you from digital overwhelm to online success.Let’s build something amazing together.